[Ed. note – Matthew Stong has supposedly carved out a “niche market” for himself by growing kosher lettuce in greenhouses located in the desert of New Mexico. One of his biggest customers is Whole Foods. According to a report here, a single head of kosher-certified romaine lettuce can sell for seven times the amount of regular lettuce. The Albuquerque Journal recently published an article on Stong, who launched his business, “Preferred Produce,” after receiving a $50,000 grant from the US Department of Agriculture and $135,000 in economic development funds doled out by the State of New Mexico. Your tax dollars at work, I guess. ]
ALBUQUERQUE, N.M. — Until now, the only country that produced commercially grown kosher Romaine lettuce was Israel, but not any more, thanks to a $20 million contract Preferred Produce south of Deming won in 2014.
The organic greenhouse operation, located about seven miles north of Columbus, has been growing fresh, fast-to-market organic produce since 2011 that it distributes to all New Mexico-based Whole Food Stores and through La Montanita Co-op.